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The potential cost savings from using text messaging rather than postal surveys are immense. Text messages are inexpensive whereas the time to design, print and post a questionnaire is much higher.
In an attempt to connect with hard to reach sectors of the community you are able to profile your target audience and analyse the results accordingly.
This enables you to fine tune the exact recipients of your marketing or consultation, performing sensitivity analysis to examine results. With this advanced tool you are able to encourage citizen participation focussed on specific profiles and demographics.
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